The Program “I.I.L.A. Calabria” is a territorial marketing project that falls within the framework of international promotion development activities initiated by Is.Ca.P.I. in collaboration with the Cosenza Chamber of Commerce and the Ministry of Foreign Affairs on the occasion of the 150th Anniversary celebrations of the Chambers of Commerce in Italy.
The Program takes the form of an invitation to host all Ambassadors and their families (up to a maximum of 4 members) from I.I.L.A. member countries for a week in July and September, guests at as many hotels in the Province of Cosenza.
The objectives to be achieved by the “I.I.L.A. Calabria” Program are:
raise awareness of the artistic, historical, cultural, landscape and eno-gastronomic heritage of the Province of Cosenza and the Region of Calabria, as well as its economic and social fabric;
To create the prerequisites of mutual knowledge aimed at fostering, promoting and implementing actions aimed at the development of the territory of the Province of Cosenza and in general of the Region of Calabria in a spirit of international openness towards the countries of Central and South America;
To create prerequisites aimed at fostering, promoting and implementing actions aimed at the conception, design and implementation of exchange and promotion initiatives in the areas of trade, small and medium-sized enterprises, operating in the fields of high technology and research, tourism, environment, alternative energy and agribusiness in the community and international arena.
The program “IILA Calabria ” is a marketing project that is part of the development of international promotion started by Is.Ca.PI in collaboration with the Chamber of Commerce of Cosenza and the Ministry of Foreign Affairs during the celebrations of the 150th Anniversary of the Chambers of Commerce in Italy.
The program is embodied in the invitation to host for a week in July and September AC, all the Ambassadors and their families (up to a maximum of 4 components) of the countries belonging IILA, guests at many hotels present on the territory of the Province of Cosenza.
The objectives to be achieved with the Program “IILA Calabria ” are:
make known the artistic heritage, historical, cultural, landscape and food and wine of the Province of Cosenza and the Calabria region, as well as its economic and social fabric;
to create the conditions for mutual understanding designed to encourage, promote and carry out actions aimed at the development of the territory of the Province of Cosenza and in general of the Calabria region in a spirit of international openness toward the countries of Central and South America;
create conditions designed to encourage, promote and implement actions aimed at the planning and realization of exchange initiatives and promotions in the commercial sectors, small and medium-sized businesses, operating in the fields of high technology and research, tourism, environment, alternative energy and agriculture within the EU and internationally.
El programa “I.I.L.A. Calabria” es un proyecto de marketing territorial que entra en el marco de actividades de desarrollo de la promoción internacional iniciado por Is.Ca.P.I. en colaboración con la Cámara de Comercio de Cosenza y el Ministerio de Asuntos Exteriores en ocasión de las celebraciones del 150 aniversario de las Cámaras de Comercio en Italia.
El programa se materializa hace a albergar para una semana, durante los meses de julio y septiembre, todos los embajadores y sus familias (hasta un máximo de 4 componentes) de los países adscritos a I. I. L. A., huésped ante otras tantas estructuras hoteleras presentes en el territorio de la provincia de Cosenza.
Los objetivos que se quieren alcanzar con el programa “I. I. L. A. Calabria” son:
hacer conocer el patrimonio artístico, histórico, cultural, paisajístico y observatorio-gastronómico la provincia de Cosenza y de la Región de Calabria, así como su tejido económico y social;
Crear las condiciones de conocimiento mutuo destinadas a favorecer, promover y realizar acciones tendientes al desarrollo del territorio de la provincia de Cosenza y en general de la Región de Calabria en un espíritu de apertura internacional respecto de los países del Centro-Sur América;
Crear las condiciones destinadas a favorecer, promover y realizar acciones destinadas concepción, diseño y realización de iniciativas de intercambios y promociones en los sectores comerciales, de las pequeñas y medianas empresas, operan en sectores alta tecnología y de la investigación, del turismo, del medio ambiente, la energía alternativa y dell’agroalimentare en el ámbito comunitario e internacional.
