{"id":14921,"date":"2019-02-18T20:12:38","date_gmt":"2019-02-18T19:12:38","guid":{"rendered":"https:\/\/www.iscapi.org\/promotion-and-dissemination\/"},"modified":"2019-02-18T20:12:38","modified_gmt":"2019-02-18T19:12:38","slug":"promotion-and-dissemination","status":"publish","type":"page","link":"https:\/\/www.iscapi.org\/en\/promotion-and-dissemination\/","title":{"rendered":"PROMOTION AND DISSEMINATION"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-8462 size-full\" src=\"http:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet.jpg\" alt=\"\" width=\"2173\" height=\"378\" srcset=\"https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet.jpg 2173w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-300x52.jpg 300w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-768x134.jpg 768w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-1024x178.jpg 1024w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-150x26.jpg 150w\" sizes=\"auto, (max-width: 2173px) 100vw, 2173px\" \/><\/p>\n<hr \/>\n<table style=\"height: 14px;\" width=\"900\">\n<tbody>\n<tr>\n<td style=\"width: 550px; vertical-align: top;\">\n<p style=\"text-align: justify;\">The dissemination of the Calabria School Project will be entrusted to a communication plan that includes an articulation inspired by strategic participatory activities involving the various actors representing the Calabrian reality today in Italy and abroad.<\/p>\n<p style=\"text-align: justify;\">The plan is structured in a series of initiatives that provide for the co-participation of territories, municipal and supra-municipal bodies, chambers of commerce in Italy and abroad, trade associations, businesses, universities, Gal, Pro Loco, sector operators, cultural associations, professional associations and all subjects that contribute to the construction of positive Calabria, in its national, community and international dimensions inserted in the dynamics of global processes.<\/p>\n<p style=\"text-align: justify;\">It is based on a scheme founded on knowledge of the various sectors of the production sector, research, tourism, and public institutions that can enable the delineation of an effective promotional message of the Calabrian economic and social system.<\/p>\n<p style=\"text-align: justify;\">A plan that also includes: mutual support, multiplication of communication impact, involvement in the actions of all stakeholders who will be supported, with an overall vision, in a systemic communication action.<\/p>\n<p style=\"text-align: justify;\">The overall objective is to create a circular communication system between users differently interested in the &#8220;Calabria Product&#8221; in Italy and abroad, based on pre-identified centers designed to ensure a homogeneous information flow, of the activities related to the Project, articulated in such a way as to inform, the certain types of users, through the coadjutancy of actions of all entities entities sponsoring, co-organizing and\/or involved in the Project itself.<\/p>\n<p style=\"text-align: justify;\">Objectives of the communication plan will also be:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Helping to strengthen the cultural value of the area as a strategic asset of &#8220;Product Calabria.&#8221;<\/li>\n<li>Integrate the cultural product with the food and wine sector by promoting the Mediterranean Diet and that of artistic handicrafts;<\/li>\n<li>Integrate the promotion\/communication\/marketing of museums\/castles\/festivals into one system;<\/li>\n<li>Implement the attractiveness of the Calabria system in tourism;<\/li>\n<li>Fostering the creation of territorially more<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Systematic communication, promotion and reporting activities will be carried out by the Communication and Press Office of the Calabrian Institute of International Policy, which will make use of student trainees from the University of Calabria. These will be joined in collaboration and as partners, the communication and press offices of the entities involved and interested in the Project, nationally and internationally. <\/p>\n<\/td>\n<td style=\"width: 40px;\"> <\/td>\n<td style=\"width: 290px; vertical-align: top;\">\n<p><a href=\"http:\/\/www.iscapi.org\/scuolacalabria\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-8462\" src=\"http:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-300x52.jpg\" alt=\"\" width=\"300\" height=\"52\" srcset=\"https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-300x52.jpg 300w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-768x134.jpg 768w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-1024x178.jpg 1024w, https:\/\/www.iscapi.org\/wp-content\/uploads\/2019\/05\/Intetstata-per-internet-150x26.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<hr \/>\n<p style=\"text-align: right;\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/scuolacalabria\/\"><strong>HOME SCHOOL CALABRIA<\/strong><\/a><\/span><\/p>\n<hr \/>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/progetto-scuola-calabria\/che-cose-il-progetto-scuola-calabria\/\">WHAT IS &#8220;CALABRIA SCHOOL&#8221;<\/a><\/span><br \/>\n<span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/in-italia\/\">In Italy<\/a><\/em><\/span><br \/>\n<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/allestero\/\"><em>Abroad<\/em><\/a><\/span><\/div>\n<div> <\/div>\n<div><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/chi-aderisce\/\">WHO MEMBERSHIP.<\/a><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/ambiti-di-studio-del-progetto-scuola-calabria\/\">AREAS OF STUDY  <\/a><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/le-borse-di-studio\/\">THE SCHOLARSHIPS<\/a><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/chi-fa-cosa\/\">WHO DOES WHAT.<\/a><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/organizzazione-eventi-nei-comuni-ospiti\/\">EVENTS IN THE HOST MUNICIPALITIES<\/a><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/le-produzioni\/\">THE PRODUCTIONS.<\/a><\/span><br \/>\n<span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/il-film-documentario\/\">The Documentary Film<\/a><\/em><\/span><br \/>\n<span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/il-libro\/\">The Book<\/a><\/em><\/span><br \/>\n<span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/la-mostra-di-pittura\/\">The Painting Exhibition<\/a><\/em><\/span><br \/>\n<span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/la-mostra-fotografica\/\">The Photographic Exhibition<\/a><\/em><\/span><br \/>\n<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/e-la-produzione-scientifica\/\"><em>The Scientific Production<\/em><\/a><\/span><\/div>\n<div> <\/div>\n<div><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/litinerario\/\">THE ITINERARY.<\/a><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/la-promozione-e-diffusione\/\">PROMOTION AND DISSEMINATION<\/a><\/span><br \/>\n<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/destinatari-della-comunicazione\/\"><em>Target audience for the communication<\/em><\/a><\/span><br \/>\n<span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/strategia-di-comunicazione\/\"><em>Communication strategy<\/em><\/a><\/span><br \/>\n<span style=\"color: #800000;\"><em><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/la-diffusione\/\">The dissemination<\/a><\/em><\/span><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><span style=\"color: #800000;\"><a style=\"color: #800000;\" href=\"http:\/\/www.iscapi.org\/cronoprogramma-del-progetto\/\">PROJECT TIMELINE<\/a><\/span><\/div>\n<div> <\/div>\n<div><a href=\"http:\/\/www.iscapi.org\/requisiti-e-modalita-di-partecipazione\/\"><span style=\"color: #800000;\">REQUIREMENTS AND HOW TO PARTICIPATE<\/span><\/a><\/div>\n<div> <\/div>\n<div class=\"menu-scuola-calabria-container\"><a href=\"http:\/\/www.iscapi.org\/informazioni-e-contatti\/\"><span style=\"color: #800000;\">INFO AND CONTACTS<\/span><\/a><\/div>\n<div class=\"menu-scuola-calabria-container\"> <\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n","protected":false},"excerpt":{"rendered":"<p>The dissemination of the Calabria School Project will be entrusted to a communication plan that includes an articulation inspired by strategic participatory activities involving the various actors representing the Calabrian reality today in Italy and abroad. The plan is structured in a series of initiatives that provide for the co-participation of territories, municipal and supra-municipal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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in Italy and abroad. The plan is structured in a series of initiatives that provide for the co-participation of territories, municipal and supra-municipal&hellip;","_links":{"self":[{"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/pages\/14921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/comments?post=14921"}],"version-history":[{"count":0,"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/pages\/14921\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iscapi.org\/en\/wp-json\/wp\/v2\/media?parent=14921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}