{"id":14362,"date":"2019-02-18T20:12:38","date_gmt":"2019-02-18T19:12:38","guid":{"rendered":"https:\/\/www.iscapi.org\/promotion-et-diffusion\/"},"modified":"2019-02-18T20:12:38","modified_gmt":"2019-02-18T19:12:38","slug":"promotion-et-diffusion","status":"publish","type":"page","link":"https:\/\/www.iscapi.org\/fr\/promotion-et-diffusion\/","title":{"rendered":"PROMOTION ET DIFFUSION"},"content":{"rendered":"

\"\"<\/p>\n

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La diffusion du projet d’\u00e9cole calabraise sera confi\u00e9e \u00e0 un plan de communication bas\u00e9 sur des activit\u00e9s participatives strat\u00e9giques impliquant les diff\u00e9rents acteurs repr\u00e9sentant la r\u00e9alit\u00e9 calabraise en Italie et \u00e0 l’\u00e9tranger aujourd’hui.<\/p>\n

Le plan est structur\u00e9 en une s\u00e9rie d’initiatives qui envisagent la co-participation des territoires, des autorit\u00e9s municipales et supra-municipales, des chambres de commerce en Italie et \u00e0 l’\u00e9tranger, des associations professionnelles, des entreprises, des universit\u00e9s, du Gal, de Pro Loco, des op\u00e9rateurs du secteur, des associations culturelles, des associations professionnelles et de tous les sujets qui contribuent \u00e0 la construction d’une Calabre positive, dans sa dimension nationale, communautaire et internationale, ins\u00e9r\u00e9e dans la dynamique des processus globaux.<\/p>\n

Il s’appuie sur un sch\u00e9ma bas\u00e9 sur la connaissance des diff\u00e9rents secteurs de la production, de la recherche, du tourisme et des institutions publiques qui peut permettre d’\u00e9laborer un message promotionnel efficace pour le syst\u00e8me \u00e9conomique et social calabrais.<\/p>\n

Un plan qui comprend \u00e9galement : le soutien mutuel, la multiplication de l’impact de la communication, l’implication dans les actions de toutes les parties prenantes qui seront soutenues, avec une vision globale, dans une action de communication syst\u00e9mique.<\/p>\n

L’objectif g\u00e9n\u00e9ral est de cr\u00e9er un syst\u00e8me de communication circulaire entre les utilisateurs int\u00e9ress\u00e9s par le \u00ab\u00a0Produit Calabre\u00a0\u00bb en Italie et \u00e0 l’\u00e9tranger, sur la base de centres pr\u00e9-identifi\u00e9s visant \u00e0 garantir un flux homog\u00e8ne d’informations sur les activit\u00e9s li\u00e9es au projet, articul\u00e9es de mani\u00e8re \u00e0 informer les types sp\u00e9cifiques d’utilisateurs, gr\u00e2ce \u00e0 la coop\u00e9ration des actions de toutes les entit\u00e9s qui parrainent, co-organisent et\/ou sont impliqu\u00e9es dans le projet lui-m\u00eame.<\/p>\n

Les objectifs du plan de communication seront \u00e9galement les suivants<\/p>\n

    \n
  • Contribuer \u00e0 renforcer la valeur culturelle du territoire en tant qu’atout strat\u00e9gique du \u00ab\u00a0produit Calabre\u00a0\u00bb ;<\/li>\n
  • Int\u00e9grer le produit culturel au secteur agroalimentaire en promouvant la di\u00e8te m\u00e9diterran\u00e9enne et l’artisanat d’art ;<\/li>\n
  • Int\u00e9grer la promotion\/communication\/marketing des mus\u00e9es\/ch\u00e2teaux\/festivals dans un syst\u00e8me unique ;<\/li>\n
  • Mise en \u0153uvre de l’attractivit\u00e9 du syst\u00e8me calabrais dans le domaine du tourisme ;<\/li>\n
  • Favoriser la cr\u00e9ation de syst\u00e8mes d’approvisionnement plus territoriaux<\/li>\n<\/ul>\n

    Les activit\u00e9s de communication, de promotion et d’information syst\u00e9matique seront men\u00e9es par le bureau de communication et de presse de l’Institut calabrais des politiques internationales, qui fera appel \u00e0 des \u00e9tudiants stagiaires de l’Universit\u00e9 de Calabre. Ils seront soutenus, en collaboration et en tant que partenaires, par les services de communication et de presse des organismes impliqu\u00e9s et int\u00e9ress\u00e9s par le projet, au niveau national et international. <\/p>\n<\/td>\n

 <\/td>\n\n

\"\"<\/a><\/p>\n

\n

\u00c9COLE \u00c0 DOMICILE EN CALABRE<\/strong><\/a><\/span><\/p>\n

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QU’EST-CE QUE LA \u00ab\u00a0SCUOLA CALABRIA\u00a0\u00bb ?<\/a><\/span>
En Italie<\/a><\/em><\/span>
A l’\u00e9tranger<\/em><\/a><\/span><\/div>\n
<\/div>\n
QUI S’INSCRIT<\/a><\/span><\/div>\n
<\/div>\n
DOMAINES D’\u00c9TUDES <\/a><\/span><\/div>\n
<\/div>\n
BOURSES D’\u00c9TUDES<\/a><\/span><\/div>\n
<\/div>\n
QUI FAIT QUOI<\/a><\/span><\/div>\n
<\/div>\n
DES \u00c9V\u00c9NEMENTS DANS LES MUNICIPALIT\u00c9S D’ACCUEIL<\/a><\/span><\/div>\n
<\/div>\n
PRODUCTIONS<\/a><\/span>
Le film documentaire<\/a><\/em><\/span>
Le livre<\/a><\/em><\/span>
L’exposition de peinture<\/a><\/em><\/span>
L’exposition photographique<\/a><\/em><\/span>
Production scientifique<\/em><\/a><\/span><\/div>\n
<\/div>\n
L’ITIN\u00c9RAIRE<\/a><\/span><\/div>\n
<\/div>\n
PROMOTION ET DIFFUSION<\/a><\/span>
Public cible de la communication<\/em><\/a><\/span>
Strat\u00e9gie de communication<\/em><\/a><\/span>
Diffusion<\/a><\/em><\/span><\/div>\n
<\/div>\n
CALENDRIER DU PROJET<\/a><\/span><\/div>\n
<\/div>\n
EXIGENCES ET MODALIT\u00c9S DE PARTICIPATION<\/span><\/a><\/div>\n
<\/div>\n
INFO ET CONTACTS<\/span><\/a><\/div>\n
<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

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La diffusion du projet d’\u00e9cole calabraise sera confi\u00e9e \u00e0 un plan de communication bas\u00e9 sur des activit\u00e9s participatives strat\u00e9giques impliquant les diff\u00e9rents acteurs repr\u00e9sentant la r\u00e9alit\u00e9 calabraise en Italie et \u00e0 l’\u00e9tranger aujourd’hui. Le plan est structur\u00e9 en une s\u00e9rie d’initiatives qui envisagent la co-participation des territoires, des autorit\u00e9s municipales et supra-municipales, des chambres de 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Le plan est structur\u00e9 en une s\u00e9rie d’initiatives qui envisagent la co-participation des territoires, des autorit\u00e9s municipales et supra-municipales, des chambres de\u2026","_links":{"self":[{"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/pages\/14362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/comments?post=14362"}],"version-history":[{"count":0,"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/pages\/14362\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.iscapi.org\/fr\/wp-json\/wp\/v2\/media?parent=14362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}